Graphic design is not just throwing stuff together.
Like a good recipe, there is intentionality and a process. The details and quality ingredients matter.
Step 1: Gather Ingredients
I’ll schedule a kick-off meeting with you and your team to define the scope of the project. We’ll come up with goals, objectives, deliverables, and a timeline together.
Step 2: Lookup Recipes
This is the “research phase”—what’s out there already? Who are the competitors? How do you fit in? What’s working and what’s not?
Step 3: Mix the Ingredients
I’ll put together a proposal of my research findings and several design directions. My goal is to make sure my ideas match your goals and objectives established in Step 1.
Step 4: Taste Test
Presentation time! We have another meeting where I share my ideas and we make decisions together. I value your feedback and offer three rounds of revisions.
Step 5: Plate & Serve
I will label and package your final files in a neat and organized way for delivery. I strive to always deliver high-quality and high-impact designs for my clients.
[My Creative Process]:
Logo Design
Brand Development
Digital Campaigns
Collateral Materials
Event Design & Signage
Let’s get cooking on your next design project together!
A Virginia-based photographer reached out to me to rebrand them as their team grows. They requested dark, moody, and earthy tones with a magnolia flower. I designed for them a new logo that works in a variety of applications, color schemes, and font selections.
True Magnolia Photography
For You Today
I worked with a publishing company to help one of their clients set up a Shopify storefront for their devotional books. I customized the Shopify site which included: product photos, a color scheme, and a new logo. I also helped design two social campaigns with multiple messages to encourage and uplift the audience.
ScienceLogic
ScienceLogic celebrated two decades of innovation, and I had the distinct privilege of conceptualizing a captivating and inventive logo that complemented its corporate image. Drawing inspiration from the distinctive dots in their primary logo, I conceived a sophisticated retro-themed emblem that seamlessly merged with their brand. I also created social media graphic templates for an online campaign to commemorate the anniversary.
Freiling Agency
The Freiling Agency recently unveiled its fresh website, ushering in a new era of digital presence. My role entailed orchestrating dynamic social media campaigns to amplify the resonance of their website debut and increase the reach of their agency's offerings. Leveraging the design of their revamped website and brand identity, I strategically devised campaigns that spotlighted their ghostwriting and publishing services.
Sakari
Sakari, a cloud-based text messaging service, enlisted my creative services to design an eBook about boosting e-commerce success with SMS. This eBook will be featured on their website's resource page, used as a lead-gen source, and promote their free trial and demo.
